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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08764_Field_TCGG T529.txt
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1996-04-10
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which he means the power to translate one set of functions
into a new mode and language. The feudal system was based
on oral culture and self-contained system of centres-without-
margins, as Pirenne showed us earlier. This structure was
translated by visual, quantitative means into great centre-
margin systems of a nationalist mercantile kind, a process
greatly assisted by printing. It is interesting to see the way in
which Adam Smith viewed this process of drastic translation
carried out in the English Civil War. It was just about to take
place in France:
A revolution of the greatest importance to public
happiness was in this manner brought about by two
different orders of people, who had not the least intention
to serve the public. To gratify the most childish vanity
was the sole motive of the great proprietors. The